• Title of article

    Do exchange hazards always foster relational governance? An empirical test of the role of communication

  • Author/Authors

    Shibin Sheng، نويسنده , , James R. Brown، نويسنده , , Carolyn Y. Nicholson، نويسنده , , Laura Poppo، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    15
  • From page
    63
  • To page
    77
  • Keywords
    Brand communities , Consumer behavior , Social influence , We-intentions
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124595

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124595