Do exchange hazards always foster relational governance? An empirical test of the role of communication

Shibin Sheng، نويسنده , , James R. Brown، نويسنده , , Carolyn Y. Nicholson، نويسنده , , Laura Poppo، نويسنده ,

ماهنامه با شماره پیاپی سال 2006

15

63

77

Brand communities , Consumer behavior , Social influence , We-intentions

International Journal of Research in Marketing

2006

International Journal of Research in Marketing

124595