• Title of article

    Using context effects to increase a leaderʹs advantage: What set of alternatives should be included in the comparison set?

  • Author/Authors

    Simone Moran، نويسنده , , Joachim Meyer، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    14
  • From page
    141
  • To page
    154
  • Keywords
    Comparison advertising , Consumer preferences , Context effect
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124598

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124598