مرکز منطقه ای اطلاع رساني علوم و فناوري - The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions

Title of article :

The market orientation–new product performance relationship: Redefining the moderating role of environmental conditions

Author/Authors :

David Gotteland، نويسنده , , Jean-Marie Boulé، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

171

To page :

185

Keywords :

Instrumental use of information , Market Orientation , environmental conditions , New product performance

Journal title :

International Journal of Research in Marketing

Serial Year :

2006

Journal title :

International Journal of Research in Marketing

Record number :

124600

Link To Document :