Title of article

Two-sided advertising: A meta-analysis

Author/Authors

Martin Eisend، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 2006

Pages

12

From page

187

To page

198

Keywords

meta-analysis , Two-sided messages , Two-sided advertising

Journal title

International Journal of Research in Marketing

Serial Year

2006

Journal title

International Journal of Research in Marketing

Record number

124601