Title of article :
Two-sided advertising: A meta-analysis
Author/Authors :
Martin Eisend، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Pages :
12
From page :
187
To page :
198
Keywords :
meta-analysis , Two-sided messages , Two-sided advertising
Journal title :
International Journal of Research in Marketing
Serial Year :
2006
Journal title :
International Journal of Research in Marketing
Record number :
124601
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124601
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