• Title of article

    New product introductions and failures under uncertainty

  • Author/Authors

    Rajeev K. Tyagi، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    15
  • From page
    199
  • To page
    213
  • Keywords
    Uncertainty , New product failures , Cost correlation , New product introductions
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124602

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124602