Title of article
Experimental design on the front lines of marketing: Testing new ideas to increase direct mail sales
Author/Authors
Gordon H. Bell، نويسنده , , Johannes Ledolter، نويسنده , , Arthur J. Swersey، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
11
From page
309
To page
319
Keywords
Direct mail , Factorial design , In-market testing , Plackett–Burman design
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124610
Link To Document