Title of article :
Experimental design on the front lines of marketing: Testing new ideas to increase direct mail sales
Author/Authors :
Gordon H. Bell، نويسنده , , Johannes Ledolter، نويسنده , , Arthur J. Swersey، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Pages :
11
From page :
309
To page :
319
Keywords :
Direct mail , Factorial design , In-market testing , Plackett–Burman design
Journal title :
International Journal of Research in Marketing
Serial Year :
2006
Journal title :
International Journal of Research in Marketing
Record number :
124610
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124610
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