مرکز منطقه ای اطلاع رساني علوم و فناوري - Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice

Title of article :

Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice

Author/Authors :

Dale W. Russell، نويسنده , , Cristel Antonia Russell، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

321

To page :

331

Keywords :

Cultural industries , Consumer behavior , Animosity , Cultural salience , Country-of-origin

Journal title :

International Journal of Research in Marketing

Serial Year :

2006

Journal title :

International Journal of Research in Marketing

Record number :

124611

Link To Document :