Title of article
Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
Author/Authors
Dale W. Russell، نويسنده , , Cristel Antonia Russell، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
11
From page
321
To page
331
Keywords
Cultural industries , Consumer behavior , Animosity , Cultural salience , Country-of-origin
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124611
Link To Document