Title of article :
Marketing renaissance: How research in emerging markets advances marketing science and practice
Author/Authors :
Steven Michael Burgess، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Pages :
20
From page :
337
To page :
356
Keywords :
Emerging Markets , Emerging economies , Developing countries
Journal title :
International Journal of Research in Marketing
Serial Year :
2006
Journal title :
International Journal of Research in Marketing
Record number :
124612
Link To Document :
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