• Title of article

    Marketing renaissance: How research in emerging markets advances marketing science and practice

  • Author/Authors

    Steven Michael Burgess، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    20
  • From page
    337
  • To page
    356
  • Keywords
    Emerging Markets , Emerging economies , Developing countries
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2006
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124612

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124612