On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China

Gerald Yong Gao، نويسنده , , Kevin Zheng Zhou، نويسنده , , Chi Kin (Bennett) Yim، نويسنده ,

ماهنامه با شماره پیاپی سال 2007

13

3

15

Business performance , Competitive environment , Strategic orientation , China

International Journal of Research in Marketing

2007

International Journal of Research in Marketing

124619