• Title of article

    Determinants of the variety of routes to market

  • Author/Authors

    Rupinder P. Jindal، نويسنده , , Werner Reinartz، نويسنده , , Manfred Krafft، نويسنده , , Wayne D. Hoyer، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2007
  • Pages
    13
  • From page
    17
  • To page
    29
  • Keywords
    Channels of distribution , Routes to market , Multiple channels , Customer search behavior , Customer orientation
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2007
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124620

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124620