Determinants of the variety of routes to market

Rupinder P. Jindal، نويسنده , , Werner Reinartz، نويسنده , , Manfred Krafft، نويسنده , , Wayne D. Hoyer، نويسنده ,

ماهنامه با شماره پیاپی سال 2007

13

17

29

Channels of distribution , Routes to market , Multiple channels , Customer search behavior , Customer orientation

International Journal of Research in Marketing

2007

International Journal of Research in Marketing

124620