• Title of article

    Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

  • Author/Authors

    Jorna Leenheer، نويسنده , , Harald J. van Heerde، نويسنده , , Tammo H.A. Bijmolt، نويسنده , , Ale Smidts، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2007
  • Pages
    17
  • From page
    31
  • To page
    47
  • Keywords
    Tobit-II model , Attraction models , Endogeneity , Loyalty programs , Grocery retailing
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2007
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124621

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124621