Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Jorna Leenheer، نويسنده , , Harald J. van Heerde، نويسنده , , Tammo H.A. Bijmolt، نويسنده , , Ale Smidts، نويسنده ,

ماهنامه با شماره پیاپی سال 2007

17

31

47

Tobit-II model , Attraction models , Endogeneity , Loyalty programs , Grocery retailing

International Journal of Research in Marketing

2007

International Journal of Research in Marketing

124621