Title of article :
Anticipated identification costs: Improving assortment evaluation by diagnostic attributes
Author/Authors :
Erica van Herpen، نويسنده , , Rik Pieters، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Pages :
12
From page :
77
To page :
88
Keywords :
Decision costs , Identification costs , Diagnosticity , Extrinsic attribute , Assortment evaluation
Journal title :
International Journal of Research in Marketing
Serial Year :
2007
Journal title :
International Journal of Research in Marketing
Record number :
124624
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124624
بازگشت