• Title of article

    Anticipated identification costs: Improving assortment evaluation by diagnostic attributes

  • Author/Authors

    Erica van Herpen، نويسنده , , Rik Pieters، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2007
  • Pages
    12
  • From page
    77
  • To page
    88
  • Keywords
    Decision costs , Identification costs , Diagnosticity , Extrinsic attribute , Assortment evaluation
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2007
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124624

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124624