مرکز منطقه ای اطلاع رساني علوم و فناوري - Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Title of article :

Drivers of consumer acceptance of new packaged goods: An investigation across products and countries

Author/Authors :

Katrijn Gielens، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

111

Keywords :

new products , competitive effects , Cross-national generalizations , Dispositional innovativeness , Multi-level models

Journal title :

International Journal of Research in Marketing

Serial Year :

2007

Journal title :

International Journal of Research in Marketing

Record number :

124625

Link To Document :