Title of article
Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
Author/Authors
Katrijn Gielens، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
15
From page
97
To page
111
Keywords
new products , competitive effects , Cross-national generalizations , Dispositional innovativeness , Multi-level models
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124625
Link To Document