Title of article
Multichannel customer management: Understanding the research-shopper phenomenon
Author/Authors
Peter C. Verhoef، نويسنده , , Scott A. Neslin، نويسنده , , Bj?rn Vroomen، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
20
From page
129
To page
148
Keywords
Multichannel , Internet , Consumer behavior , Retailing , Marketing models
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124627
Link To Document