Title of article
Empirical generalizability of consumer evaluations of brand extensions
Author/Authors
Franziska V?lckner، نويسنده , , Henrik Sattler، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
14
From page
149
To page
162
Keywords
Brand extensions , Empirical generalizability
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124628
Link To Document