مرکز منطقه ای اطلاع رساني علوم و فناوري - Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

Title of article :

Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

Author/Authors :

Françoise Simon، نويسنده , , Jean-Claude Usunier، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

163

To page :

173

Keywords :

Service technology , Cognitive style , Service complexity , Service encounter , aging

Journal title :

International Journal of Research in Marketing

Serial Year :

2007

Journal title :

International Journal of Research in Marketing

Record number :

124629

Link To Document :