• Title of article

    Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

  • Author/Authors

    Françoise Simon، نويسنده , , Jean-Claude Usunier، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2007
  • Pages
    11
  • From page
    163
  • To page
    173
  • Keywords
    Service technology , Cognitive style , Service complexity , Service encounter , aging
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2007
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124629

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124629