Title of article
The relative incidence of positive and negative word of mouth: A multi-category study
Author/Authors
Robert East، نويسنده , , Kathy Hammond، نويسنده , , Malcolm Wright، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
10
From page
175
To page
184
Keywords
Word of mouth , Recommendation
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124630
Link To Document