مرکز منطقه ای اطلاع رساني علوم و فناوري - The relative incidence of positive and negative word of mouth: A multi-category study

Title of article :

The relative incidence of positive and negative word of mouth: A multi-category study

Author/Authors :

Robert East، نويسنده , , Kathy Hammond، نويسنده , , Malcolm Wright، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

175

To page :

184

Keywords :

Word of mouth , Recommendation

Journal title :

International Journal of Research in Marketing

Serial Year :

2007

Journal title :

International Journal of Research in Marketing

Record number :

124630

Link To Document :