Title of article
The NPV of bad news
Author/Authors
Jacob Goldenberg، نويسنده , , Barak Libai، نويسنده , , Sarit Moldovan، نويسنده , , Eitan Muller، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
15
From page
186
To page
200
Keywords
Negative Word-of-Mouth , Small world , Weak ties , Strong ties , Network analysis
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124631
Link To Document