Title of article :
Empirical validation and comparison of models for customer base analysis
Author/Authors :
Emine Persentili Batislam، نويسنده , , Meltem Denizel، نويسنده , , Alpay Filiztekin، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Pages :
9
From page :
201
To page :
209
Keywords :
Customer base analysis , Probability Models , Pareto/NBD , Customer lifetime value , BG/NBD
Journal title :
International Journal of Research in Marketing
Serial Year :
2007
Journal title :
International Journal of Research in Marketing
Record number :
124632
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124632
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