Title of article
Empirical validation and comparison of models for customer base analysis
Author/Authors
Emine Persentili Batislam، نويسنده , , Meltem Denizel، نويسنده , , Alpay Filiztekin، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
9
From page
201
To page
209
Keywords
Customer base analysis , Probability Models , Pareto/NBD , Customer lifetime value , BG/NBD
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124632
Link To Document