Title of article
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Author/Authors
Shuili Du، نويسنده , , C.B. Bhattacharya، نويسنده , , Sankar Sen، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
18
From page
224
To page
241
Keywords
corporate social responsibility , Competitive context , Advocacy , Loyalty , Product positioning
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124634
Link To Document