• Title of article

    Modeling consumption patterns in the attribute space: Theory and evidence of hybrid behavior

  • Author/Authors

    Sergi Jimenez-Martin، نويسنده , , Antonio Ladr?n-de-Guevara، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2007
  • Pages
    12
  • From page
    242
  • To page
    253
  • Keywords
    Hybrid behavior , Variety seeking , Consumer choice models , State-dependence models , Consumption patterns , Inertia
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2007
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124635