Title of article :
Calibration of consumer knowledge of the web
Author/Authors :
Kishore Gopalakrishna Pillai، نويسنده , , Charles Hofacker، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Pages :
14
From page :
254
To page :
267
Keywords :
knowledge , Knowledge type , Web , Calibration , involvement
Journal title :
International Journal of Research in Marketing
Serial Year :
2007
Journal title :
International Journal of Research in Marketing
Record number :
124636
Link To Document :
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