Title of article :
Calibration of consumer knowledge of the web
Author/Authors :
Kishore Gopalakrishna Pillai، نويسنده , , Charles Hofacker، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Keywords :
knowledge , Knowledge type , Web , Calibration , involvement
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing