Title of article
Calibration of consumer knowledge of the web
Author/Authors
Kishore Gopalakrishna Pillai، نويسنده , , Charles Hofacker، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
14
From page
254
To page
267
Keywords
knowledge , Knowledge type , Web , Calibration , involvement
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124636
Link To Document