Whatever people say I am, thatʹs what I am: Social labeling as a social marketing tool

Gert Cornelissen، نويسنده , , Siegfried Dewitte، نويسنده , , Luk Warlop، نويسنده , , Vincent Yzerbyt، نويسنده ,

ماهنامه با شماره پیاپی سال 2007

11

278

288

SOCIAL MARKETING , Social labeling , Ecological consumer behavior , Mindlessness in consumer decision making , Persuasion

International Journal of Research in Marketing

2007

International Journal of Research in Marketing

124638