مرکز منطقه ای اطلاع رساني علوم و فناوري - Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

Title of article :

Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study

Author/Authors :

Bernhard Baumgartner، نويسنده , , Winfried J. Steiner، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

312

To page :

323

Keywords :

Odd price , heterogeneity , Even price , Hierarchical Bayes

Journal title :

International Journal of Research in Marketing

Serial Year :

2007

Journal title :

International Journal of Research in Marketing

Record number :

124640

Link To Document :