Title of article
Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study
Author/Authors
Bernhard Baumgartner، نويسنده , , Winfried J. Steiner، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
12
From page
312
To page
323
Keywords
Odd price , heterogeneity , Even price , Hierarchical Bayes
Journal title
International Journal of Research in Marketing
Serial Year
2007
Journal title
International Journal of Research in Marketing
Record number
124640
Link To Document