مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of positive emotions in experiential decisions

Title of article :

The role of positive emotions in experiential decisions

Author/Authors :

Robert J. Kwortnik Jr.، نويسنده , , William T. Ross Jr.، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

324

To page :

335

Keywords :

imagery , Experiential products , Self-identity , emotion , Consumer decision making

Journal title :

International Journal of Research in Marketing

Serial Year :

2007

Journal title :

International Journal of Research in Marketing

Record number :

124641

Link To Document :