Title of article :
Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
Author/Authors :
Michael Ahearne، نويسنده , , Douglas E. Hughes، نويسنده , , Niels Schillewaert، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Pages :
14
From page :
336
To page :
349
Keywords :
Performance , Operational CRM , SFA usage , Sales productivity , Targeting
Journal title :
International Journal of Research in Marketing
Serial Year :
2007
Journal title :
International Journal of Research in Marketing
Record number :
124642
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124642
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