Title of article
Hospitality marketing research: A content analysis and implications for future research
Author/Authors
John T. Bowen، نويسنده , , Beverley A. Sparks، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
20
From page
125
To page
144
Keywords
Conslilner behavior , Internal marketing , PROMOTION , Marketing , Personal selling , Pricing distribution , segmentation , Product policy , Database marketing
Journal title
International Journal of Project Management
Serial Year
1998
Journal title
International Journal of Project Management
Record number
124747
Link To Document