Title of article :
Hospitality marketing research: A content analysis and implications for future research
Author/Authors :
John T. Bowen، نويسنده , , Beverley A. Sparks، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
Conslilner behavior , Internal marketing , PROMOTION , Marketing , Personal selling , Pricing distribution , segmentation , Product policy , Database marketing
Journal title :
International Journal of Project Management
Journal title :
International Journal of Project Management
