• Title of article

    Managing the long-term profit yield from market segments in a hotel environment: a case study on the implementation of customer profitability analysis

  • Author/Authors

    Breffni Noone، نويسنده , , Peter Griffin، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1999
  • Pages
    18
  • From page
    111
  • To page
    128
  • Keywords
    hotel , Pro"t yield , Market segments , customer , Pro"tability Analysis
  • Journal title
    International Journal of Project Management
  • Serial Year
    1999
  • Journal title
    International Journal of Project Management
  • Record number

    124769

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124769