Title of article
An integrative approach to enhancing customer value and corporate performance in the international hotel industry
Author/Authors
Bob Brotherton، نويسنده , , Gerrie Adler، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
12
From page
261
To page
272
Keywords
globalisation , Strategic Management , Standardisation , Customisation , international , culture
Journal title
International Journal of Project Management
Serial Year
1999
Journal title
International Journal of Project Management
Record number
124779
Link To Document