Title of article :
Marketing effectiveness of the hotel industry in Croatia
Author/Authors :
Sanja Cizmar، نويسنده , , Sanda Weber، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Keywords :
Marketing e?ectiveness , Marketing activities , Business performance , Marketing information , Marketing department , Hotel industry
Journal title :
International Journal of Project Management
Journal title :
International Journal of Project Management