Title of article :
Measuring the effectiveness of casino promotions
Author/Authors :
Anthony F. Lucas، نويسنده , , John T. Bowen، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
14
From page :
189
To page :
202
Keywords :
Leisure services , Promotional effectiveness , Slot machines , Service marketing , Casino marketing , Promotions
Journal title :
International Journal of Project Management
Serial Year :
2002
Journal title :
International Journal of Project Management
Record number :
124862
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124862
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