• Title of article

    Integrating customer relationship management in hotel operations: managerial and operational implications

  • Author/Authors

    Marianna Sigala، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    23
  • From page
    391
  • To page
    413
  • Keywords
    customer relationship management , model , implementation , Hotel industry
  • Journal title
    International Journal of Project Management
  • Serial Year
    2005
  • Journal title
    International Journal of Project Management
  • Record number

    124985

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124985