Title of article :
Service quality gap analysis toward customer loyalty: practical guidelines for casino hotels
Author/Authors :
Shiang-Lih Chen McCain، نويسنده , , SooCheong (Shawn) Jang، نويسنده , , Clark Hu، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Casino industry , Service Quality , Customer loyalty , Hard-core loyal customers , Potentialswitchers
Journal title :
International Journal of Project Management
Journal title :
International Journal of Project Management