مرکز منطقه ای اطلاع رساني علوم و فناوري - The relative role of strategic assets in determining customer perceptions of hotel room price

Title of article :

The relative role of strategic assets in determining customer perceptions of hotel room price

Author/Authors :

hai Danziger، نويسنده , , Aviad Israeli، نويسنده , , Michal Bekerman، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

129

To page :

145

Keywords :

Strategic assets , pricing , ehavioral process method , Brand name

Journal title :

International Journal of Project Management

Serial Year :

2006

Journal title :

International Journal of Project Management

Record number :

125004

Link To Document :