• Title of article

    The relative role of strategic assets in determining customer perceptions of hotel room price

  • Author/Authors

    hai Danziger، نويسنده , , Aviad Israeli، نويسنده , , Michal Bekerman، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2006
  • Pages
    17
  • From page
    129
  • To page
    145
  • Keywords
    Strategic assets , pricing , ehavioral process method , Brand name
  • Journal title
    International Journal of Project Management
  • Serial Year
    2006
  • Journal title
    International Journal of Project Management
  • Record number

    125004