Title of article
The relative role of strategic assets in determining customer perceptions of hotel room price
Author/Authors
hai Danziger، نويسنده , , Aviad Israeli، نويسنده , , Michal Bekerman، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
17
From page
129
To page
145
Keywords
Strategic assets , pricing , ehavioral process method , Brand name
Journal title
International Journal of Project Management
Serial Year
2006
Journal title
International Journal of Project Management
Record number
125004
Link To Document