• Title of article

    Consumers’ evaluation of brand portfolios

  • Author/Authors

    David Joon-Wuk Kwun، نويسنده , , Haemoon Oh، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2007
  • Pages
    17
  • From page
    81
  • To page
    97
  • Keywords
    Brand associations , Brand familiarity , Brand attitude , Brand fit , Brand portfolio
  • Journal title
    International Journal of Project Management
  • Serial Year
    2007
  • Journal title
    International Journal of Project Management
  • Record number

    125051

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=125051