مرکز منطقه ای اطلاع رساني علوم و فناوري - Restaurant membership fee and customer choice: The effects of sunk cost and feelings of regre

Title of article :

Restaurant membership fee and customer choice: The effects of sunk cost and feelings of regre

Author/Authors :

Dongsuk Jang، نويسنده , , Anna S. Mattila، نويسنده , , Billy Bai، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

687

To page :

697

Keywords :

Sunk cost effect , Membership marketing , Mental accounting , Regret , Restaurant

Journal title :

International Journal of Project Management

Serial Year :

2007

Journal title :

International Journal of Project Management

Record number :

125093

Link To Document :