Title of article
Restaurant membership fee and customer choice: The effects of sunk cost and feelings of regre
Author/Authors
Dongsuk Jang، نويسنده , , Anna S. Mattila، نويسنده , , Billy Bai، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2007
Pages
11
From page
687
To page
697
Keywords
Sunk cost effect , Membership marketing , Mental accounting , Regret , Restaurant
Journal title
International Journal of Project Management
Serial Year
2007
Journal title
International Journal of Project Management
Record number
125093
Link To Document