Title of article
The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry
Author/Authors
Chien-Huang Lin، نويسنده , , Danny T. Kao، نويسنده , , Shih-Chieh Chuang، نويسنده , , Pei-Hsun Wu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
3
From page
204
To page
206
Keywords
Airline marketing , Message framing , Time pressure , Persuasiveness
Journal title
Journal of Air Transport Management
Serial Year
2006
Journal title
Journal of Air Transport Management
Record number
125711
Link To Document