Title of article
Relational benefits, switching barriers and loyalty: A study of airline customers in Taiwan
Author/Authors
Yu-Hern Chang، نويسنده , , Fang-Yuan Chen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
6
From page
104
To page
109
Keywords
Relational benefits , Switching barriers , Customer loyalty , Relationship marketing
Journal title
Journal of Air Transport Management
Serial Year
2007
Journal title
Journal of Air Transport Management
Record number
125747
Link To Document