Title of article
Do consumers gain or lose when more people buy the same brand
Author/Authors
Chien-fu Chou، نويسنده , , Oz Shy، نويسنده ,
Issue Information
فصلنامه با شماره پیاپی سال 1996
Pages
22
From page
309
To page
330
Keywords
Software industry , Computer industry , Bandwagon effects , Network effects , Supporting services , Standardization , Compatibility
Journal title
European Journal of Political Economy
Serial Year
1996
Journal title
European Journal of Political Economy
Record number
127543
Link To Document