Changing business models for Europe’s mobile telecommunications industry: The impact of alternative wireless technologies

The exploitation of third-generation mobile networks in Europe may be challenged by the deployment of so-called Alternative Wireless Technologies (AWTs). This article presents an overview of the availability and usage of AWTs in the 25 EU member states. It identifies the main drivers and bottlenecks for AWTs and analyses to which extent established mobile operators are active in this market. The article concludes that the convergence and integration of cellular technologies and AWTs is high on the telecommunications industry’s agenda, implying a gradual shift in business models for mobile operators towards mobile service providers that manage network heterogeneity and complexity on behalf of the user.