Evaluating Internet technologies business effectiveness

This paper focuses on analyzing the relationship between Internet technologies and firm performance. This relationship is examined not only from the simple presence of Internet technologies, but also according to different e-business orientations: e-business orientation to customers and e-business orientation to internal processes. In addition, the relationship between Internet technologies and the proposed e-business orientations is examined. To achieve these objectives, a theoretical model is developed and tested by using structural equation modelling on a dataset of 1010 firms. The results show a positive relationship between e-business orientations and firm performance. In contrast, the results confirm that the merely presence of Internet technologies is not positively associated with firm performance.