Title of article :
Citizen participation and the uses of mobile technology in radio broadcasting
Author/Authors :
Rey G. Rosales، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2013
Abstract :
This paper discussed the different ways radio stations in North America engage listeners and provide immersive experiences via the use of mobile technology. The paper described several uses of mobile technology in radio and talked about ways broadcasters can improve engagement and, as a consequence, increase the number of listeners by deploying participatory or citizen journalism type of experiences on the part of the audience. A discussion on the best practices and utilization of convergent technology on radio is also included. Furthermore, the paper analyzed some of the pitfalls and challenges of using social media and mobile technology in today’s radio broadcasting.
Keywords :
Radio broadcasting , Mobile technology , Citizen journalism , Social media , WIRELESS , Cell phone , Radio
Journal title :
Telematics and Informatics
Journal title :
Telematics and Informatics