East is East, and West is West? Currency iconography as nation-branding in the wider Europe

This article considers European banknote iconography as an indicator of national branding choices from the early twentieth century up to the present. Systematic quantitative content analysis demonstrates that the values and ontologies expressed on Central/East European banknotes have historically tracked closely with the trends visible on their West European counterparts. This pattern is evident not just since the end of the Cold War, but indeed right from the founding of the modern Central/East European states about a century ago. Even during the Cold War, it did not take long for the trends on Western banknotes to appear on Central/East European banknotes as well. Thus, contrary to the conventional assumption of a deep-rooted normative gulf separating the national identity discourses of so-called “New” and “Old” Europe, the article underscores the fact of intense, longstanding normative cross-pollination between them.