Title of article :
Evaluating business performance of wealth management banks
Author/Authors :
Cheng-Ru Wu، نويسنده , , Chin-Tsai Lin، نويسنده , , Pei-Hsuan Tsai، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2010
Pages :
9
From page :
971
To page :
979
Abstract :
This study applies the balanced scorecard method to build a performance evaluation framework for wealth management (WM) banks. Next, the study builds a framework for dealing with sub-criteria using the Delphi method and finally, the article evaluates the business performance of WM banks in Taiwan by applying the analytical hierarchy process (AHP) and grey relational analysis (GRA). Importantly, the proposed model can benefit the banking sector in assessing the business performance of WM banks, making it highly applicable for bank managers and financial sector analysts.
Keywords :
Banking , Grey relational analysis , Wealth management , AHP , balanced scorecard
Journal title :
European Journal of Operational Research
Serial Year :
2010
Journal title :
European Journal of Operational Research
Record number :
1312958
Link To Document :
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