Author/Authors :
Doostar، Mohammad نويسنده professor assistance, the university of Guilan, Rasht, Iran , , Nopasand Asil، Seyed Mohammad نويسنده professor assistance, the university of Guilan, Rasht, Iran , , Navidi، Kyanoosh نويسنده Corresponding authors MA, MBA, the University of Guilan, Rasht, Iran ,
Abstract :
Tourism is the major resource of job opportunity. Researchers believe that tourism is the first industry.it also is the biggest and the most profitable economic activity around the word that create the highest added value. Cultural and physical infrastructure should prepare for tourism development. The aim of this project is an investigation to the relationship between social trust and social security with the desire to revisit tourist. Peoples who travel to Guilan are our statistical society. Sample was estimated by Cocran formula. Data was gathered by questioners. 427 questioner was scattered and data analyzed by SEM. Results indicated that social trust and social security have significant relationship with people revisit to Guilan provenance.