مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management

Title of article :

Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management

Author/Authors :

DetlevZwick، نويسنده , , NikhileshDholakia، نويسنده ,

Issue Information :

فصلنامه با شماره پیاپی سال 2004

Pages :

From page :

211

To page :

236

Keywords :

Consumer agency , Database marketing , Virtual identity , Foucault , customer relationship management , play , Poststructuralism , Subjectivity

Journal title :

Information and Organization

Serial Year :

2004

Journal title :

Information and Organization

Record number :

134234

Link To Document :