Title of article
Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management
Author/Authors
DetlevZwick، نويسنده , , NikhileshDholakia، نويسنده ,
Issue Information
فصلنامه با شماره پیاپی سال 2004
Pages
26
From page
211
To page
236
Keywords
Consumer agency , Database marketing , Virtual identity , Foucault , customer relationship management , play , Poststructuralism , Subjectivity
Journal title
Information and Organization
Serial Year
2004
Journal title
Information and Organization
Record number
134234
Link To Document