Explanation and Analysis of the Results of CRM Success Using the Components of Knowledge Management

Customer Relationship Management (CRM) and knowledge management (KM) for all Companies especially in the current competitive environment has become a key strategic tool. Additionally, customer knowledge is an important issue for implementation of CRM. Purpose of this article is to review the results of CRM using the components of Knowledge management. The sample members include employees who are members of the Maskan Bank of Gonbad Kavoos city that were selected by counting, measurement tools are questionnaire. To determine the normal distribution, the Kolmogorov-Smirnov test and Spearman correlation test was used to determine the correlations. The results obtained showed that there are significant relations between the component of Successful knowledge management and customer relationship management as well as between CRM and financial and marketing success and results.