Author/Authors :
Gholami، Bahman نويسنده Department of Management Payame Noor University. IR. Of IRAN , , Amuzadeh، Masoomeh نويسنده Department of Geography, Payame Noor University, Iran , , Shams، Simin نويسنده Department of Social Sciences Payame Noor University. Iran , , Fazeli، Marzyieh نويسنده Department of Theology, Payame Noor University. Iran , , Abodollrezaee، Morad نويسنده Darreh-shahr Branch, Islamic Azad University ,
Abstract :
The present study aims at investigating factors affecting
customer satisfaction in Bank Melli in Darreh-shahr, Iran. For the purpose
of this study 200 individuals were selected using random sampling
and data were collected through questionnaires. Results indicated that
there were no significant relations between age and gender variables to
customer satisfaction and such hypotheses were not confirmed. Other
factors such as attitude towards regulation, employees, quality of services
and socioeconomic base had significant relations to customer satisfaction,
but this relation for the base variable was the opposite. Among
different dimensions of quality of services, the trust variable in relation
to other factors has a more significant impact pan customer satisfaction.
