The Dynamics of Competitiveness in Creative and Manufacturing Industries in the Indonesia Stock Exchange (IDX) of Pre and Post Crisis

This study presents an empirical evidence concerning the comparison of the dynamics of competitiveness in the creative and manufacturing industries. It investigated the impact of the economic crisis on the competitive behavior of those industries. The samples were 42 firms taken from 3 sub-sectors of the creative industries and 3 sub-sectors of the manufacturing industries listed in IDX from year 2004 until 2010. This study used industrial entropy index to measure competitive interactions intra industries. The results showed that the magnitude competitiveness interactionss in the manufacturing industries in average were similar to the competitiveness interactionss in the creative industries;however, the competitiveness interactionss of the creative industries were much more than the competitiveness dynamics in the manufacturing industries. This study also provided the evidence that after the crisis, the competitiveness of the creative industries increased sharply, however it was not the case in the manufacturing industries. Furthermore, this paper discussed the five sources of strengths affecting the dynamics of competitiveness in the creative industries and also gave some suggestions for futher studies in this area.