Examining influence of national culture on individuals’ attitude and use of information and communication technology: Assessment of moderating effect of culture through cross countries study

Few studies have examined the influence of national culture on individuals’ perceptions of Information and Communication Technology (ICT). Moreover the few existing studies have contradictory findings. While some researchers have suggested a relationship between culture and individuals’ interactions with and perceptions of ICT innovations, other research found no such link. The purpose of this article is to better understand the influence of culture on individuals’ attitudes by comparing the use of cellular phones in Quebec and Guinea. The findings suggest that Ease of Use and Usefulness are sensitive to cultural influence. However, the hypotheses relative to the moderating effects of culture on the Social Pressure, Image, average calls made and average turnaround time spent on the call are not supported.